Search Engine Optimisation & Content Strategy
Win organic traffic that compounds. Master technical, on-page, and off-page SEO, then build a content strategy that ranks and converts — keyword clusters, topical authority, and a measurable editorial engine. Grounded in how modern search (and AI overviews) actually rank pages, with the audits and dashboards a real SEO/content team runs.
What You'll Learn
What's Included
Interactive learning path with AI-generated lessons read aloud by your personal tutor
Step-by-step lab instructions with AI guidance — run in your own IDE or sandbox.
AI interviewer asks tailored questions, gives real-time feedback and a score report
MCQ questions (theory, practical, code) to test your knowledge and earn a badge
Compete head-to-head against AI on real production problems — judged on correctness, performance, scalability, code quality, and edge cases
Course Syllabus
Module 1: How Search Really Works
- •Crawling, indexing, and ranking fundamentals
- •Ranking factors and Google's core updates
- •Search intent: informational, navigational, transactional
- •SERP features, featured snippets, and AI overviews
- •Setting up Search Console and a measurement baseline
Module 2: Keyword & Content Research
- •Keyword research and search-volume vs difficulty
- •Mapping keywords to intent and the funnel
- •Competitor gap analysis
- •Building topic clusters and pillar pages
- •Prioritising a content backlog by opportunity
Module 3: On-Page & Content Optimisation
- •Title tags, meta descriptions, and headings
- •Writing for humans and search: E-E-A-T
- •Internal linking and topical authority
- •Optimising existing content (content refresh)
- •On-page checklist and content briefs
Module 4: Technical & Off-Page SEO
- •Site architecture, crawlability, and XML sitemaps
- •Core Web Vitals and page-experience signals
- •Structured data / schema markup
- •Backlinks, authority, and ethical link building
- •Fixing indexation and technical audit issues
Module 5: Strategy, Analytics & Growth
- •Building an editorial calendar and content engine
- •Measuring with GA4, Search Console, and rank tracking
- •Attribution: traffic → leads → revenue
- •Reporting and communicating SEO wins
- •Capstone: a 90-day organic growth strategy
You're all set
Everything in this course is unlocked.
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